Case study · Shopify

HondaProSB

Two websites on two domains, consolidated into one Shopify store: redesigned, rebranded and rebuilt for search, at a lower monthly cost.

HondaProSB Shopify storefront home page
Platform

One Shopify store

A content site and an online store, each on its own domain, merged into a single Shopify build at shop.hondaprosb.com.

Scope

Redesign, branding and catalog

Redesigned the entire site from the Shopify theme, created the branding and logo, reorganized the shopping categories and produced the site's visual assets.

Technical

Content, SEO and apps

Migrated the content and optimized it for search, installed the Shopify apps the content needed, and wrote new copy with imagery sourced from stock libraries.

My role

Took over from the previous agency

The client had been working on SEO with another agency. I took over SEO and content creation and maintained that work through the consolidation.

Outcome

One platform instead of two, a lower monthly cost, a new brand and a redesigned store, with the SEO the client had built up with their previous agency maintained through the move.

Next step

Working on something similar?

Tell me what you are building and I will walk you through how I would run it.